In March 2013, the BUAV finally achieved, after years of campaigning, a ban on the use of animals in the testing of new cosmetic products. The regulation is still in its infancy, so there are still issues to be resolved; for example, many companies who sell their products outside of the EU are able to use animal testing on new products sold elsewhere, and this is mainly to meet the requirements of China.
Until then, the only garauntee consumers have that the cosmetics they buy have not been tested on innocent, sentient creatures, imprisoned and regularly tortured for the sake of mascara, is the Leaping Bunny trademark.
According to Cruelty Free International, the Leaping Bunny signifies that:
“no animal testing is conducted or commissioned for finished products or ingredients in any phase of product development by the company, its laboratories or its suppliers after a fixed cut-off date.”
But tracking down ethical products can be tricky, and the high street shops don’t make it easy. Morrisons stock a few, and Superdrug have a lot of own brand cruelty free products to discover, if you’re prepared to read the labels on countless bottles first.
My best find so far has been M&S beauty range. A cursory look through their own brand products gave me the impression that nearly everything was cruelty free, though they do stock other brands I couldn’t be bothered to check.
The price is fairly standard. I can recommend the Formula BB cream, £7.50 for 50ml and this moisturiser, £5.50 for 50ml. I can’t call them cheap, but they do the job, and, most importantly, nothing had to suffer to produce them.